Avaya - 5410IP

Avaya Info

Avaya is fast making a name for itself in the business phones market. Formerly the business communications unit of digital solutions provider Lucent Technologies, Avaya struck out on its own on October 1st 2000. But it remained true to its roots by focusing on corporate clients rather than branching out into the potential minefield of consumer telecom products. This proved to be a very wise decision as Avaya business phones soon became established as top dog in many specialist sectors. For instance, Avaya is the global leader in the call centre market, providing communications solutions such as intelligent routing, content applications and analytics to this vital industry.

It is also global number one for audio conferencing and unified communications, reducing costs and improving customer service by integrating business phones with email, video and instant messaging. However, the manufacturer has no plans to rest on its laurels. With more than 3,400 employees working in research and development, and more than 5,000 patents and patents pending, Avaya is at the forefront of designing the next generation of business phones. And the New Jersey-based company has signalled its intention to expand internationally with some impressive big-ticket purchases.

In 2004, Avaya bought a majority stake in Singapore telecoms firm Tata Telcom and oversaw its rebranding as Avaya Global Connect. And later that year it acquired the German telecoms specialist Tenovis in a move that gave it a significant presence in the major business phone markets of France, Italy, Austria and Spain. These moves brought Avaya to the attention of a much wider audience than ever before. Popular business phones such as the 6416D and the 9630 IP began to pop up in many Asian call centres, while wireless headsets such as the Plantronics Avaya AWH460N became a common sight in offices across Europe. Everyone who tried the Avaya business phone solutions quickly realised this was a company that knew exactly what it was doing. From natural-sounding full duplex conversations to infrared ports and wireless web browsing protocols, the company has built a reputation for working some of the most advanced features around into extremely affordable devices. So for high-quality telecoms equipment, look no further than Avaya.

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